Robert Kyncl, YouTube's chief business officer, shared some data and stats about the video streaming company during the Royal Television Society Cambridge Convention, saying it has become a diversified platform after starting with "grainy home videos" and the like. YouTube is “Now the Largest Content Licensor in the World,” Says Exec UMG Prospectus Reveals More Details on Its Revenues Breakdown.JioSaavn and Merlin Ink Expanded Global Music Licensing Partnership.Apple Antitrust Case Results in Mixed Ruling Apple Music is Adding More DJ Mixes and Tapping Shazam to Get Artists Paid.Recorded Music Revenues Climbed 27% - and Vinyl Sales Skyrocketed 94% - First Half of 2021, Per RIAA.YouTube is “Now the Largest Content Licensor in the World,” Says Exec.Now, all rights holders on a mix can be identified and paid through a system that was developed as a result of Apple Music working with major and independent labels. In a company announcement, Apple Music stated it is streaming DJ mixes on its platform via the use of Shazam technology.
Streaming accounted for 84% of all revenues, up 26% year over year, due largely to new licensing deals with companies like Facebook and Peloton. Paid subscriptions were the strongest contributor to growth, comprising nearly two-thirds of total revenue. In the RIAA’s latest mid-year report, recorded music revenues in the US grew 27% in the first half of 2021 over 2020. He mentioned that the company’s partner program covers about 2 million creators, paying out $30 billion to them over the past three years. YouTube is now the largest content licensor in the world, according to YouTube’s chief business officer Robert Kyncl in an announcement at the Royal Television Society Cambridge Convention.